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This site martin-damen.co.uk states the following, "There are two characteristics that apply to the spoons and bowls that Martin makes." Our analyzers noticed that the webpage stated " Firstly, he follows traditional practice and uses wood that has been locally sourced." The Website also stated " Secondly, only traditional tools and skills are used combined with an appreciation of the material being worked. Consequently, everything is hand-crafted and not machine-made. While his approach is not suitable for modern mass production,." The website's header had bowl as the most important keyword. It was followed by spoons, spoon, and traditional which isn't as highly ranked as bowl. The next words the site used was carving. wood was also included but could not be understood by search parsers.